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The (re)engineering of a (business) process is an exercise in systems
engineering, and it is a classical principle of systems engineering
that systems are engineered to meet the requirements of a customer, which in our case immediate raises the issue of two
conflicting paradigms of higher education:
- students as customers
- students as work-in-progress.
Recently the notion of customer has been generalized to a group
of customers, called constituents or stakeholders. Under
this broader paradigm, we can include not only students but those who
consume them, e.g., employers and graduate schools, as constituents. So, exactly who should be considered the stakeholders
in our educational process? Here is our initial list:
The following is the initial list of constituents for
consultation regarding what they want, see and/or attain from our
program:
- CS&E Faculty (most importantly)
- The industry at large, with special attention to employers of
our graduates.1.1
- Graduate schools, with special attention to those who have
considered and/or accepted our graduates
- Potential students and their parents.
- Current majors
- Current students taking requirements from us.
- Alumni
- Faculty of departments whose majors take our courses.
- families of majors (whom we treat as potential customers at
recruitment time)
- the taxpayers of the state of California via their
representatives in the legislature and on the board of regents.
Constituents can be surveyed, interviewed (say in focus groups), and
assessed. Obviously, the feedback from these various constituencies
will not carry the same weight. Also, different parts of the process
will weight the respective constituencies differently.
It is the faculty who should set the goals of this department's
instructional system but to be excellent that goal setting must be
done in consultation with the other constituents.
Next: The feedback loops
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Tom Payne
2003-09-04